Drive new business for website, mobile app, and custom software projects across UAE, working closely with our founders and delivery team to close deals that get built properly and delivered on time.
About The Codx
The Codx is a Dubai-based software and digital agency that has delivered 350 plus projects across UAE, India, the UK, and the US, spanning web platforms, mobile apps, ERP implementations, and performance marketing. As a Sales Executive, you are the first real conversation a prospective client has with us, and the quality of that conversation shapes the entire relationship that follows.
A day in this role
Your day typically starts by reviewing new inbound leads from the website and following up on warmer conversations from the previous day. Mornings often involve discovery calls with UAE business owners who need a website, app, or custom platform, understanding not just what they are asking for but what their business actually needs. Afternoons are spent coordinating with our technical team to shape realistic proposals, and closing deals that were negotiated over the previous days. No two days look identical, since the businesses you speak with range from a single-location retailer needing a WordPress site to an enterprise client needing a custom platform.
What you will do
- Identify and reach out to businesses in UAE that need websites, mobile apps, or custom software
- Run discovery calls to understand a prospect's real requirements, not just their stated budget
- Prepare and present proposals in coordination with the technical team
- Follow up on inbound leads from the website, referrals, and marketing campaigns within agreed response times
- Negotiate scope and pricing within approved guidelines
- Maintain accurate records of every lead and deal stage in the CRM
- Coordinate a smooth handover to the delivery team once a deal closes
- Build long-term relationships with clients for repeat and referral business
What we are looking for
- 1 to 3 years of sales experience in the UAE market, ideally in IT, software, web development, or digital agency services
- Strong verbal and written communication skills in English; Arabic or Hindi is a plus
- Comfortable explaining technical concepts to non-technical business owners in plain language
- Confident on the phone and in in-person client meetings
- Genuinely organized, able to manage multiple leads and follow-ups without things falling through the cracks
- UAE driving license and own vehicle preferred for client visits
Nice to have
- Existing network of UAE SME or startup contacts
- Prior experience selling website, app, or ERP projects specifically
- Familiarity with CRM tools like HubSpot or Zoho
Growth path
Sales Executives who consistently hit targets and demonstrate strong client relationship skills are considered for the Sales Manager role as the team grows, with the opportunity to eventually build and lead a small sales team of your own.
Questions about this role
Is this role commission based or fixed salary?
Compensation is discussed directly during the interview process based on your experience and expectations, and typically combines a fixed component with performance-based incentives.
How many client meetings would I handle per week?
This varies with pipeline volume, but expect a mix of calls and in-person meetings, generally between 3 and 8 substantive client conversations per week.
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Applying for Sales Executive · Sales