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Sales

Sales Manager

Dubai, UAE Full-time As per experience and capability

Own and grow The Codx's sales pipeline for website, mobile app, and custom software projects across UAE, building and eventually leading a small sales team as the business scales.

About The Codx

The Codx has delivered 350 plus projects across UAE, India, the UK, and the US, and this role exists because we are past the point where founder-led sales alone can keep up with demand. You will inherit an existing pipeline and process, with real latitude to improve both.

A day in this role

Your week is a mix of hands-on selling for larger, more complex deals, and building the systems that let the sales function scale beyond you. Expect time spent reviewing pipeline health and forecast accuracy, coaching a junior sales executive through a tricky negotiation, refining a proposal template that keeps underperforming, and personally closing an enterprise deal that needed a senior voice in the room.

What you will do

  • Own the full sales pipeline for web, mobile, and custom software projects across UAE
  • Set and be accountable for monthly and quarterly revenue targets
  • Build and refine the sales process, proposal templates, and pricing guidelines alongside leadership
  • Personally handle larger or more complex enterprise deals
  • Recruit, train, and eventually manage junior sales executives as the team grows
  • Work closely with the technical and delivery teams to make sure sold scope is realistic and deliverable
  • Report regularly on pipeline health, conversion rates, and forecast accuracy to leadership
  • Represent The Codx at relevant UAE business events, exhibitions, and networking opportunities

What we are looking for

  • 3 to 6 years of sales experience in UAE, with at least 1 to 2 years in a senior or team-lead sales role
  • Proven track record of closing website, app, or software development deals, ideally at an agency or software company
  • Strong negotiation skills and comfort discussing complex technical scope with clients
  • Experience building or improving a sales process, not just following one
  • Excellent written English for proposals and client communication
  • UAE driving license required

Nice to have

  • Experience managing or mentoring a small sales team
  • Existing relationships with UAE businesses actively seeking digital transformation
  • Background in ERP, SaaS, or enterprise software sales

Growth path

This role is explicitly a growth path toward a broader commercial leadership position as The Codx scales its sales function, with the expectation that you build and eventually manage a small team rather than remain an individual contributor indefinitely.

Questions about this role

Will I be managing a team from day one?

Not initially. You will start as a strong individual contributor handling larger deals, with team-building responsibility growing as the business scales and justifies additional headcount.

How is this role different from the Sales Executive role?

This role carries ownership of the overall pipeline and process, handles more complex deals, and is explicitly a step toward building and leading a team, rather than purely executing an existing process.

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